Daneh

Daneh Buahmad is a Saudi designer and the creative director of Daneh. Buahmad launched her first collection in 2011 after completing her masters degree and is known for creating clean-cut, edgy essentials that go beyond trends, styles, and seasons.

The designer’s collections convey urban sophistication with contemporary staples that are classic yet innovative. Buahmad’s label celebrates the 24-hour woman with pieces that can be dressed both up and down. Her easy-to-wear clothes work together to make for timeless basics with a twist of urban luxury.